Working with Influencers in Marketing Material: Beyond the Grid Post
Jack Eckersley Jack Eckersley

Working with Influencers in Marketing Material: Beyond the Grid Post

In today’s landscape, influencers aren’t just part of the marketing mix — they are the message. When used thoughtfully, they can elevate your brand storytelling across digital, print, and experiential campaigns. In this post, we explore how to work with influencers beyond social media, how to choose the right talent, and why authenticity is the most powerful creative tool you have.

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EVERYONE’S BETTER THAN ME…EXCEPT THEY’RE NOT
Jack Eckersley Jack Eckersley

EVERYONE’S BETTER THAN ME…EXCEPT THEY’RE NOT

If you've ever sat in a creative meeting thinking “everyone else is better than me” — hi, you're not alone.

Imposter syndrome loves the creative industry. It whispers that your wins were luck, your ideas aren’t good enough, and everyone else has it figured out

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