Illustration of a yellow ambulance with a syringe and virus symbol on its side.

Supporting Communities

We were commissioned to create an illustrative animation to bring to life the impact of the NHS Charities Together (NHSCT) Covid-19 Appeal and its continued efforts to address health inequalities.

Since March 2020, over £140 million has been donated to the NHSCT Covid-19 Appeal — a remarkable total that includes the widely celebrated fundraising efforts of Captain Sir Tom Moore. In response to the pandemic, NHSCT launched a grant scheme focused on supporting community partnerships that aim to make a meaningful difference in the wake of Covid-19.

Our animation was designed to communicate the heart of this initiative — showing how the virus has disproportionately affected those already facing disadvantage and discrimination. This includes individuals in areas of high deprivation, people from Black, Asian and Minority Ethnic (BAME) communities, and those experiencing mental health challenges — particularly in the Bath and North East Somerset, Swindon and Wiltshire (BSW) region.

The animation highlights the three core priority areas being supported under the theme of Health Inequalities:

  • Deprivation

  • Ethnicity

  • Mental health

Through a carefully crafted visual narrative, our aim was to convey both the seriousness of these challenges and the hope and support that NHSCT-funded projects are bringing to affected communities.

Group of people providing support and comfort, hands on a person's back, monochrome image.

This funding is not just support — it’s a lifeline. It enables vital, community-driven projects to reach those hit hardest by the pandemic, helping to bridge deep-rooted health inequalities and bring lasting change where it’s needed most.

Illustration of a yellow ambulance with COVID-19 virus and syringe icons on the side, a flashing light on top, and headlights on a beige background.
Two people shaking hands with the words "Community Partnerships" and stylized figures in the background.
Infographic with three sections: 1. A broken piggy bank labeled "Deprivation"; 2. Three colored silhouettes labeled "Ethnicity"; 3. A brain with a heart labeled "Mental Health."
Two hands holding bags of money, one labeled £40K and the other £10K.
Illustration of a hospital building with a red cross symbol and a blue weight labeled '1 ton' suspended above it. The letters 'NHS' appear at the bottom.
Illustration of an elderly man in a suit, waving, within an ornate gold frame, labeled "Captain Tom" at the bottom. He has medals on his chest and is using a walker in a garden setting with clouds and a rainbow.